When you start up a business, it can be hard to keep track of all your expenses at first. You’ve heard that cheap website design is sometimes not as cheap as it should be. You need to work out if you need an office, or can you save money by working from home. There’s marketing and running costs to also consider.
Common wisdom states that you should have six months’ worth of running costs put to one side when you begin.
That’s either from taking out a loan or from your savings if you are going it alone.
But that six months’ worth of funds can soon begin to dwindle as you realise that there are more costs or higher costs than you had first realised.
Considering Your Web Presence; Is Cheap Website Design Worth It?
One aspect of your business that you might not have considered is that of your web presence.
This is because the world of cyber retail is still a growing industry.
Up until fairly recently, it has been possible to run a business without an internet offering.
However, in recent years, consumers have lost their distrust of the internet.
They now tend to trust businesses with a strong web presence over a strong physical presence.
Having a physical presence is no longer necessary, according to over seventy per cent of customers.
While having accessible positive reviews online is necessary to almost the same proportion of potential customers.
Cheap And Cheerful… But
But your business is in selling whatever your product or service is.
You do not really have the time or the know-how to get yourself online.
Or do you?
There certainly are a number of free sites on which you can find cheap and simple websites.
This is usually where you choose from a small number of web templates.
However, these sites, while adequate, will lack that certain something that can draw the attention of search engine algorithms.
Ensuring that your products and services are offered to the widest possible appropriate audience is very important.
These algorithms are highly sensitive, eschewing sites where the keyword count is too high as much as those where it is too low.
Finding that perfect keyword balance is a tricky thing to learn on the fly, and takes time to understand.
Time Constraints And Frustration
The main downside of using these free-to-use sites is that you need to be very competent with a computer.
You need to be able to understand exactly what you want your site to offer.
You need to understand how to find out about and implement these features on your own site.
Also, as these sites are free, there is very limited customer service or ‘after-sales’ care.
You will be expected to maintain the site yourself, clearing out old files, updating the blog and any pricelists as needed.
As well as slogging through the self-help FAQ threads should you run into trouble or need a specialised tweak to your site.
This can be very time-consuming and frustrating, taking you away from the other needs of your business.
There is a better way.
For a modest monthly fee, you could get your site professionally designed, by a company like Silky Ocean Studios.
This includes design, set up, hosting, maintenence, and regular updates.
In exchange for paying a relatively small sum, you can enjoy all the benefits of a slick, professionally produced website, which is kept fully up to date on your behalf.
Not only that, but all your content will be tailored to fall into the ‘sweet spot’ of search engines’ algorithms.
This means that your customer reach will be exponentially boosted from the get-go.
Their cheap website design service is there for you, ready to be customised for your needs.
All of which leaves you to get on with the business of growing yours!