The message is slowly getting through that fast fashion is not good for our planet. However, we’re nowhere near where we need to be yet. If you love fashion and style, but want to be eco-conscious at the same time, there are actions you can take to start making a step-change. In this article we are going to start with the reasons why buying antique jewellery is great for the planet.
What It Means To Be Eco-Conscious

Realistically, it’s about balance, and trying to make the right choices.
If we all try to do our bit for the planet, we will make a huge change for the better.
I have decided to stop buying so many new clothes.
I’m shopping on eBay, second-hand marketplaces and buying from charity shops in a bid to make more sustainable fashion choices.
This also saves a ton of money, and it lines someone else’s pockets rather than a huge retailer’s.
I often talk about sustainability on Pleasure Principle, and that you can have luxury and pleasurable things whilst still considering the planet and those on it.
There are so many ways in which we can be a little more friendlier to the planet. Starting to make conscious decisions about where and what you’re buying regularly is good place to start.
Carus Jewellery
Fashion Jewellery Isn’t Fashionable

I rarely buy new jewellery. I love buying vintage and antique jewellery that has an interesting history, and that wasn’t mass-produced.
One thing I am certain of is that I don’t buy fashion jewellery.
Being a business owner and mum of three young children, I like to wear jewellery that I don’t have to take off and put back on.
I like to be adorned at all times, but with jewellery that stands the test of time.
Fashion jewellery lasts five minutes before it goes green or tarnished, and breaks too easily.
That said, fashion jewellery is inexpensive and follows trends, but the expensive impact on precious resources and the planet isn’t as fashionable.
The Eco-Conscious Girls Guide To Buying Antique Jewellery

Let’s discuss why buying antique jewellery is a great thing for the eco-conscious.
Accountability
With the purchase of vintage, or antique jewellery you’re not contributing to the destruction of our planet’s precious resources.
You’re not spending your cash on something that may not have been sourced ethically and you know the piece has already stood the test of time, so will last many more years for you to enjoy.
Slowing Fashion Down
By choosing to buy antique, you’re not fuelling the churn of the fast fashion industry.
You’re helping to slow fashion down, which is an action you can be proud of.
Antique Jewellery Is An Investment
You’re not just spending your money when you buy antique. You’re investing your money.
Antique jewellery holds its value, and may even gain value over time.
You’re investing your money into something that someone before you has cherished, and you will continue to cherish for years to come.
Luxury With A Conscience
Precious stones such as diamonds, emeralds, and sapphires are the epitome of luxury.
But these luxury items are bought consciously, not blindly.
You’re getting amazing value for money when you buy preloved jewellery.
You are getting a unique, luxury piece that you’re unlikely to find elsewhere easily.
It would cost you a considerable amount more to buy the equivalent piece new.
Antique Jewellery Evokes Nostalgia
I have antique jewellery that my grandmother gave me when I was little.
It’s in my jewellery box and has been for decades.
Every so often I look at it and it reminds me of how fashionable and amazingly glamorous my grandma was to me.
When I think I would like a new piece of jewellery, I start with the pieces I may have forgotten I have, and not only does it take me on a lovely trip down memory lane, it usually reminds me I have enough jewellery already!
Unrivalled Character
No matter the jewellery style you like, there will be a vintage or antique piece to suit you.
You have the timeless elegance of diamonds, emeralds and sapphires, the striking decadence of rubies, not to mention the different cuts and styles to explore.
Antique jewellery gets noticed.
And Finally, Play Your Part In History By Buying Antique Jewellery
By buying a piece of preloved jewellery, you are buying a piece of history.
Usually, the jewellery dealer you are buying from will be able to track the history of the piece, and if not, they will definitely be able to tell when it was made and how.
Now, have I convinced you to slow down and consider your next jewellery purchase? Let me know in the comments.
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